Taking on new UK clients this month
Get found by the people already searching for what you sell. Clear monthly pricing from £399, no twelve-month contract, and one consultant doing the work instead of an account manager and a rota of juniors.
If you have paid for SEO before and seen nothing, it was probably one of these. None of them are your fault, and all of them are fixable.
A £150 a month retainer buys an automated report and a handful of directory listings. Nothing on your site changes, so nothing in your rankings changes either.
Chasing a national head term against companies spending six figures a year burns your budget for eighteen months. The terms that pay a small business are more specific, less contested and far closer to someone getting their card out.
SEO pays back slowly and then all at once. Stopping at month three is the most expensive thing you can do, because you have paid for the setup and cancelled before the return.
Every plan is built from the same four areas. What changes between plans is how much of each your business needs, not whether you get it.
Google has to be able to crawl your site, read it and load it quickly on a phone. I fix the broken pages, the slow templates, the missing tags and the duplicate versions of your site that quietly split your rankings in two.
Most small business sites rank for their own name and nothing else. I map the terms your customers actually type, work out which ones you can realistically win, and turn them into pages worth landing on.
If customers search with a town name or Google shows a map above the results, the map pack is the fight worth having. That means your Google Business Profile, your reviews, and consistent details everywhere they appear.
Links still decide who wins competitive terms. Not bought links from a directory farm, which get you penalised, but coverage and mentions that make sense for a real business in a real town.
Published, because you should not have to sit through a call to find out whether you can afford it. Month to month with 30 days notice.
£399 per month
One location, one core service. Newer sites that have never had SEO done properly.
Most small businesses start here
£799 per month
Small businesses that want steady enquiries from more than one service or town.
£1,500 per month
Several branches, a bigger service list, or a small e-commerce catalogue.
Not sure which fits? The pricing page explains what each level is realistically capable of, and what SEO costs across the UK market so you can compare quotes properly.
So you know what you are buying and when to expect something to happen.
Month 1
Full technical audit, keyword map and competitor teardown. The obvious blockers get fixed straight away: indexing problems, slow pages, thin service pages, a Google Business Profile filled in halfway.
Months 2 to 3
We build or rewrite the pages that map to money terms. Long-tail and low-competition terms usually start moving here, and the map pack often responds first if you are a local business.
Months 4 to 6
Content keeps shipping and link work starts. This is normally where enquiries become noticeable rather than a line on a chart, and where we can see which terms are worth pushing harder.
Months 7 and beyond
The pages built in month two are ageing well and picking up rankings on their own. Work shifts towards the harder head terms and towards turning more of the traffic into enquiries.
Three typical small business situations, the work each one needs and the sort of outcome it produces. Use them to picture where your own business would land.
Plumbing and heating
Ranking for its own company name and nothing else. All work came from a checkatrade-style directory taking a cut of every job, and the site had never been indexed properly after a rebuild.
What the work was
Months 1 to 7
Dental practice
Plenty of traffic from people searching the practice name, almost none from people searching for treatments. Both surgeries shared one Google Business Profile, so the second location was invisible.
What the work was
Months 1 to 9
Accountancy practice
Competing for "accountant leeds" against national online providers with far bigger budgets, and losing. Enquiries that did arrive were low-value self-assessment work.
What the work was
Months 1 to 12
Illustrative examples. These describe typical situations and the outcomes this work produces, not named clients. Ask me during the audit and I will walk you through the real numbers behind a business like yours.
Worked example
This is an illustration of how the numbers stack up, not a client case study. It is here so you can put your own figures in and decide whether SEO is worth it for you before you speak to anybody.
Take a bathroom fitter covering three towns, average job value £4,000, who closes one in four quotes. On the Growth plan at £799 a month, the service pays for itself at roughly one extra job every two months. Everything above that is profit, and unlike paid ads it does not stop the day you stop paying.
If your own numbers do not work as cleanly as this, the audit will say so. Turning down a business that SEO cannot help is cheaper for both of us than six months of disappointment.
I am Alfredo Gil, and I run this on my own. Small businesses get the worst of the agency model: you are too small to be an important client, so you get the junior, the template and the automated report. Working with one consultant means the person who audits your site is the person who fixes it and the person who answers your email.
It also means I am honest about limits. I cannot make a brand new site outrank a national competitor by Christmas, and I will not take your money pretending otherwise. What I can do is win the specific searches your customers are making and build on that every month.
More about how I workRealistically, between £400 and £1,500 a month for a small business. My plans start at £399 a month for a single-location business and £799 for businesses competing across several services or towns. Anything under about £250 a month across the UK market tends to be automated reports and little actual work, and it is usually the reason a business owner arrives here saying SEO did not work for them.
Expect small movements within four to eight weeks, meaningful traffic between three and six months, and the bigger competitive terms after six to twelve months. Local map pack rankings are usually the fastest to respond. Anyone promising page one in thirty days is either targeting terms nobody searches for or is about to do something that will cost you later.
It is worth it when a meaningful number of people search for what you sell and when a customer is worth enough to justify the monthly fee. A tradesperson whose average job is £2,000 needs very few extra enquiries a month to be ahead. A business selling a £15 product to a tiny audience is usually better off spending elsewhere, and I will tell you that in the audit rather than take the work.
No. Work is month to month with 30 days notice. SEO takes months to pay off, so I would rather earn the next month than lock you into twelve. If it is not working and cannot be made to work, you should be able to leave.
I do. You are not handed to an account manager who forwards your questions to a junior. That is also why I only take on a limited number of clients at a time and why the free audit is written rather than pitched on a call.
I work with UK small businesses generally, most often trades and home services, professional services, clinics and independent retailers. What matters more than the industry is whether people search for the service and whether you can handle more enquiries when they arrive.
Then that comes first, and the audit will say so. There is no point paying for SEO on a site that cannot convert a visitor. Send your Google Business Profile or social page in the form and I will tell you what the minimum sensible starting point looks like.
Plenty of it, yes. A small business owner can fix their Google Business Profile, collect reviews properly and write honest service pages, and that alone beats a lot of competitors. The audit is written so you could act on it yourself. Where owners usually run out of road is technical work, keyword research at scale and the time to publish consistently.
Tell me about your business and I will send back a written review of your site: what is stopping it ranking, what the quickest wins are, and what I would do first. No call needed and nothing to pay.
You get a document, not a sales call. Written findings you can act on yourself or hand to another agency.
Replies within two working days. It is me reading your form, so I only take on a few audits a week.
No contract, no cold calls. Your details are used to answer your enquiry and nothing else.