How the SEO work actually gets done
Six steps, in order, with no mystery about what you are paying for in any given month.
-
01
Free written audit
You send the form, I look at your site properly and write up what is holding it back: technical problems, missing pages, the searches you should be winning and are not, and what your competitors are doing that you are not. You get the document whether or not you hire me.
-
02
Agree the plan and the target searches
We settle on the specific searches worth chasing and what winning them would be worth. No jargon and no vanity terms. If your budget cannot realistically win the terms you want, this is where I say so rather than after six months.
-
03
Fix the foundations
Crawling and indexing issues, page speed, mobile problems, broken internal links, duplicate versions of the site, missing titles and descriptions, structured data. Unglamorous work that decides whether anything else has a chance.
-
04
Build the pages that earn rankings
Service pages, location pages and articles that answer what buyers ask before they buy. Written for someone deciding whether to call you, not stuffed with keywords for a robot that stopped rewarding that a decade ago.
-
05
Local and authority work
Google Business Profile, reviews, citations and consistency for local visibility. Then links and mentions from places that make sense for your business, earned rather than bought.
-
06
Report, review, repeat
A monthly report in plain English: what changed, what it produced, what is next. Rankings and traffic are in there, but the number we both care about is enquiries.
What is in the monthly report
Short, readable, and built around whether the money is coming back.
- Enquiries from organic search
- The only number that pays your wages
- Rankings for agreed target terms
- Movement on the searches we chose together
- Organic traffic and which pages earn it
- Shows what to double down on
- Google Business Profile calls and directions
- Local visibility, if it applies to you
- Work completed this month
- What you actually paid for
Process questions
What do you need from me to get started?
Access to your website, Google Analytics and Search Console, and your Google Business Profile if you have one. Beyond that, about an hour a month of your time: you know your customers and your best jobs better than any research tool does.
Will you change my website without asking?
Fixes and page improvements agreed in the plan, yes, that is the job. Anything that changes how your site looks, what you charge or how you describe your services gets checked with you first.
What happens to the work if I stop?
It is yours. The pages, the content and the fixes stay on your site and keep working. Rankings will slowly erode as competitors keep going, but nothing gets taken away.
How often will I hear from you?
A written report every month, and an email whenever something needs a decision. If you prefer a call, we do a call. What you will not get is a fortnightly meeting that exists to justify the invoice.
Do you do one-off audits or consulting?
Yes. Some businesses just need a plan they can hand to their own web developer. Say so in the form and I will quote for the audit on its own.
Get your free SEO audit
Tell me about your business and I will send back a written review of your site: what is stopping it ranking, what the quickest wins are, and what I would do first. No call needed and nothing to pay.
-
You get a document, not a sales call. Written findings you can act on yourself or hand to another agency.
-
Replies within two working days. It is me reading your form, so I only take on a few audits a week.
-
No contract, no cold calls. Your details are used to answer your enquiry and nothing else.