I tell you when SEO is the wrong answer
Some businesses do not have enough search demand to justify a retainer. Others need a working website before anything else. Saying so in the audit costs me a client and saves you six months.
Hello, I am Alfredo Gil
I am an SEO consultant working with small businesses across the UK. No agency, no account managers, no sales team. When you email, I am the one who reads it, and when your site needs fixing, I am the one doing the fixing.
Why I only work with small businesses
Small businesses get the worst deal in this industry. You are too small to be an important client at an agency, so you get the template, the junior and the automated report, and you pay for the privilege until you give up on SEO entirely. Meanwhile the searches you need to win are often the easiest ones in the whole market, because your competitors have not bothered either.
Working alone means I cannot take on twenty clients, but it also means nothing gets delegated to somebody who has never spoken to you. You get the person who wrote the plan doing the work in it.
How I work
No contracts longer than the notice period
Month to month, 30 days notice. Long lock-ins exist to protect agencies from their own results.
No guarantees, ever
Nobody controls Google. What I can promise is the work, the reasoning behind it and honest reporting when something is not landing.
A limited number of clients
I do the work myself, so I take on a small number of businesses at a time. It is the trade-off that makes everything above possible.
The kind of work I take on
Three situations that come up again and again with small businesses, what each one needs and where it usually ends up. Replace these with your own once we have worked together.
Plumbing and heating
A three-van firm covering Sheffield and the surrounding villages
Ranking for its own company name and nothing else. All work came from a checkatrade-style directory taking a cut of every job, and the site had never been indexed properly after a rebuild.
What the work was
- Fixed the rebuild fallout: 40 pages blocked from Google, no sitemap
- Split one "Services" page into eight pages, one per job type
- Google Business Profile rebuilt, review requests sent after every job
- Six village pages with genuinely different content
- Organic enquiries a month
- 4 31
- Map pack position, "boiler repair sheffield"
- Not ranking 2nd
- Google reviews
- 11 68
Months 1 to 7
Dental practice
A two-surgery private practice in a competitive city centre
Plenty of traffic from people searching the practice name, almost none from people searching for treatments. Both surgeries shared one Google Business Profile, so the second location was invisible.
What the work was
- Separate profile and location page for the second surgery
- Treatment pages built around what patients actually search for, with pricing
- Page speed cut from 6.2s to 1.9s on mobile
- FAQ and cost content for implants and aligners
- Treatment enquiry forms a month
- 9 44
- Organic sessions a month
- 620 3,100
- Second surgery map pack visibility
- None Top 3 in its area
Months 1 to 9
Accountancy practice
A four-person practice in Leeds wanting limited company clients, not tax returns
Competing for "accountant leeds" against national online providers with far bigger budgets, and losing. Enquiries that did arrive were low-value self-assessment work.
What the work was
- Dropped the head term, targeted "small business accountant leeds" and service-specific searches
- Content built around the questions directors ask before switching accountant
- Local press coverage and two chamber of commerce links
- Enquiry form rewritten to filter by turnover
- Qualified enquiries a month
- 3 17
- Average client value
- £380/yr £2,400/yr
- Ranking, "small business accountant leeds"
- Page 4 1st
Months 1 to 12
Illustrative examples. These describe typical situations and the outcomes this work produces, not named clients. Ask me during the audit and I will walk you through the real numbers behind a business like yours.
Ask me anything about your site
Send the form with your website address and I will write back with what I would do first. If the honest answer is that you do not need me, that is what you will get.
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You get a document, not a sales call. Written findings you can act on yourself or hand to another agency.
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Replies within two working days. It is me reading your form, so I only take on a few audits a week.
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No contract, no cold calls. Your details are used to answer your enquiry and nothing else.